The second edition of the “Train your mind” initiative, proposed by Generali Italia SpA and carried out together with Alfiere Bianco and numerous chess associations, in 11 Italian regions, has been successfully concluded.
28 GENERALI Agencies participated, in the following municipalities: Andria, Aprilia, Asti, Barletta, Fossano, Frascati, Gavirate, Grottaglie, Livorno, Locri, Martina Franca, Palermo (Bagheria), Pavullo in Frignano, Pescara, Potenza, Rome, Corigliano – Rossano, San Benedetto Del Tronto, Savigliano (Verzuolo), Soverato (Roccella Jonica), Turin, Viterbo.
The initiative included, for each agency, a chess course and a final “Tournament of Families”, to be held simultaneously on November 30th.
706 course subscribers and 527 tournaments have been reached, for a total of 412 families involved! The most numerous tournament was that of Roccella Jonica, where FSI trainer Delia Mercuri involved 56 participants!
The CASTLE method was used in the project, to introduce the beginners in the game of chess, through the web and the provision of first-level manuals specially adapted for the families participating in the initiative.
“Train your mind” was, ultimately, a project to spread the game of chess with families, completely free for everyone, which was highly appreciated and which Generali Italia was able to propose in an elegant and convincing way.